This is an Apple ..

Today I want to tell you a story about two apples

One of these images is an apple.

Now the other image is a Scottish-grown artisan apple, hand-massaged by monks at sunrise, delivering a crisp, emotionally fulfilling crunch with subtle notes of summer… and middle-class superiority.

This apple is Instagrammable and pairs beautifully with a cheese board and a crisp glass of Pinot Grigio.

Same apple.

Because good marketing doesn’t change the product or service…it changes how people feel about it.

If you’d like a chat about marketing your apples (or anything else ) then please reach out: amy@marketing-ninja.co.uk

#marketingninja #quirkythoughts